RIA Money Transfers is a global leader in remittance services, helping individuals send money securely and affordably across borders. With a strong presence worldwide, RIA Money Transfers aimed to strengthen its brand recognition in Melbourne and Sydney, particularly among CALD (Culturally and Language Diverse) communities who rely on their services.
The Challenge
Despite being a well-known name in international money transfers, RIA Money Transfers sought a marketing solution that could effectively reach its target audience in specific high-traffic areas across Melbourne and Sydney. Traditional outdoor advertising formats—such as static billboards and transit ads—had limitations in reaching key communities at the right time and place.
The Solution: Mobile Billboard Advertising
To overcome these challenges, RIA Money Transfers partnered with The Mobile Billboard Company to deploy a static mobile billboard campaign. Unlike traditional billboards fixed in one location, the static mobile billboard provided the flexibility to navigate high-density areas, ensuring maximum exposure.
Campaign Execution
• Strategic Route Planning: The mobile billboards were strategically placed throughout Melbourne and Sydney’s busiest hubs, including Footscray, Dandenong, and Sunshine in Melbourne, as well as Parramatta, Auburn, and Bankstown in Sydney—areas known for their vibrant migrant communities.
• High-Dwell Time Exposure: The mobile billboards were stationed near key locations such as shopping centers, public transport hubs, and cultural festivals where foot traffic was at its peak.
• Bold, Eye-Catching Design: The ad featured RIA Money Transfers’ vibrant branding, a compelling call to action, and clear messaging to resonate with their audience.
• Extended Reach: The mobility of the billboard meant RIA Money Transfers could target different areas throughout the campaign period, achieving greater coverage than static advertising alone.
The Results
The static mobile billboard campaign delivered exceptional results:
✅ Increased Brand Awareness – The campaign generated 40% more brand recall among the target audience compared to previous traditional outdoor ads.
✅ Boost in Website Traffic – RIA Money Transfers saw a 25% increase in online searches and direct traffic to their website during and after the campaign.
✅ Higher Engagement Rates – Social media mentions and engagement from Melbourne-based users discussing RIA Money Transfers’ services increased by 30%.
✅ Community Connection – By positioning the billboard in culturally relevant areas, the campaign fostered stronger connections with local communities, reinforcing trust in RIA’s services.
Why Mobile Billboards Work
The success of RIA Money Transfers’ campaign highlights why static mobile billboards are a game-changer for brands looking to penetrate hard-to-reach areas.
This format:
✔️ Maximizes visibility in high-footfall locations
✔️ Offers flexibility to target multiple hotspots
✔️ Provides an exclusive ad space (unlike digital billboards that rotate ads)
✔️ Ensures high retention rates through repeated exposure
Final Thoughts
For brands like RIA Money Transfers looking to make a significant impact, mobile billboard advertising is a powerful solution. It delivers brand recognition where traditional formats fall short, ensuring visibility in key areas that matter most.
Interested in launching a high-impact mobile billboard campaign in Melbourne or Sydney?
Get in touch with us today!
